Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, shares her insights and stories about how she built an international award-winning company, Red Velvet Events (RED VELVET), and made it a roaring success. From Cindy's triumphs-and from her mistakes-you'll learn how to- Unlock your creativity- Find the right clients- Handle finances- Take risks- Master networking- Use social media as a powerful business tool- Define your company culture- And more. Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy's help, you'll soon Outplan. Outplay. Outparty (R) the competition with a profitable new career that you can be passionate about.
Cindy Y. Lo DMCP is the founder, owner, and chief event strategist of Red Velvet Events, a Global DMC Partner (RVE) and an international award-winning, full-service creative events agency. A graduate of the McCombs School of Business at The University of Texas at Austin, Cindy began her career at Trilogy Software, a tech startup, before launching RVE as a solo endeavor in 2002. She is a self-taught event professional with an eye for detail, a flair for design, and a finger on the pulse of all things digital. Texas-born and raised, Cindy lives in Austin with her husband and two children.
