Browse Books: Business & Economics / Advertising & Promotion

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)

By Brittany Hodak

$27.00

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Contagious: Why Things Catch On By Jonah Berger Cover Image

Contagious: Why Things Catch On (Paperback)

By Jonah Berger

$17.99

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Propaganda By Edward Bernays Cover Image

Propaganda (Paperback)

By Edward Bernays

$14.95

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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)

By Drew Eric Whitman

$17.95

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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image

Confessions of an Advertising Man (Paperback)

By David Ogilvy, Sir Alan Parker (Foreword by)

$20.95

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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image

Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)

By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.

$17.99

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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources By Neil Rackham Cover Image

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (Paperback)

By Neil Rackham

$32.00

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The Brand Gap: Revised Edition (Paperback)

By Marty Neumeier

$29.99

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)

$17.00

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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)

By Allison Netzer, Liz High

$14.99

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Scientific Advertising By Claude Hopkins Cover Image

Scientific Advertising (Hardcover)

By Claude Hopkins

$17.51

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Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image

Advertising Concept Book 3E: Think Now, Design Later (Paperback)

$31.95

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Business & Economics / Advertising & Promotion